Explaining Google Analytics

Google offers a web analytics service called Google Analytics. This service tracks and reports website traffic and is the most widely used web analytics service on the Internet.

Google Analytics uses a tracking code, known as the asynchronous tracking code, which is incredibly sensitive and accurate, and is able to track even very short activities on the website. This service can be accessed via a Google account and features multiple dashboards with various reporting options.

At XIST2 we configure and install a WordPress plugin to view the Google Analytics data straight from the back office of your website so that you can easily see what activity your site is receiving.

View the other FAQs on Google Analytics to learn how to install and configure this service.